The Art of the Follow-Up: How to Close More Bookings Without Turning Into a Nagging Asshole Here’s a hot tip, you oblivious gremlin: one of the dumbest moves wedding vendors make is not following up enough. Think a single email or DM’s gonna seal the deal? You’re leaving cash on the table like a drunk uncle forgetting his wallet at the open bar. Studies say 80% of sales need five follow-ups, but 44% of you quit after one—pathetic. The gap between “booked solid” and “crying into your ramen” is who’s got the balls to follow up like a pro.