The Truth About Valentine’s Day: Love or Just Clever Marketing? Valentine’s Day marketing scam: Ah, Valentine’s Day—the holiday that shoves overpriced flowers, sparkly rocks, and cheesy greeting cards down your throat in the name of love and romance. Let’s call it what it is: the Super Bowl of marketing. Everything about February 14th screams "BUY MORE!" instead of "I love you," and we’re here to pull back the curtain on this consumerist circus. Don’t worry, though—we’re also going to help you turn this money-grabbing holiday into something truly special. Roses Are Red… and Overpriced Let’s talk flowers. Specifically, roses.