Beyond the Wedding Day: How Wedding Vendors Can Stop Sucking at Cash Flow and Make Money While Everyone’s Hibernating The wedding biz is a rollercoaster, and not the cute kind with a selfie station. One season you’re buried in bookings, chugging espresso like a champ, and the next your calendar’s so barren you could host a tumbleweed convention. Feast-or-famine’s the gig, and if you’re still betting your whole paycheck on wedding season, you’re one dry spell away from selling your kidney on the dark web. But I’m not here to whine like a bridezilla who didn’t get her peonies.